Short Films
- Key characters - protagonist
- Propp's theory of characters - e.g. there always has to be allocated roles in films such as a hero and a villain
- A genre is needed for the narrative
- Clear plot - Todorov's theory is what most plots follow
- Effective techniques (flashback/flashforward, cliffhanger's, separate narratives)
- No budget - needs to be professional
- Steady shots
- Scripting, storyboard, location, props, costumes
Teaser Trailers
- Short within (1-3 minutes)
- None to little footage of actual film, with an approximate release date
- Genre is made clear through the quick edits
- Audience should not get to grips with the plot
- Voiceovers
- Cliffhangers
- Balance - creativity and footage but not giving any spoilers away
- Fast/high impact
- Eye-catching
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