Thursday, 13 October 2011

Trailer and Marketing Case Study



The Amazing Spider-Man is an upcoming American superhero film directed by Marc Webb, based on the comic book of the same name, and starring Andrew Garfield as the fictional superhero, Spider-Man. It is the fourth Columbia Pictures film based on that Marvel Comics character, and the first film in a rebooted Spider-Man film franchise. The cast includes Garfield as Peter Parker and his alter ego, and Emma Stone and Rhys Ifans as Gwen Stacy and Dr. Curt Connors, respectively. The film will portray Parker as his super powers are evolving in high school.

The film's development began simultaneously with Sony announcing the cancellation of Spider-Man 4. Opting for a reboot rather than another sequel, the studio announced a July 2012 release date for what was now titled The Amazing Spider-Man. James Vanderbilt was hired to write the script while Alvin Sargent and Steve Kloves helped fine-tune the script. Filming started in December 2010 in Los Angeles before moving to New York City with the help of RED Epic camera. The film entered post-production in April 2011.

In February 2011, after the launch of the official website and the title of the film, the first official image of Garfield as Spider-Man was originally revealed in the website. A teaser trailer was leaked on the internet and aired at the San Diego Comic-Con at July 2011 while being attached to the superhero film Captain America: The First Avenger


Andrew Garfield and Emma Stone promoting the film at the San Diego Comic-Con.
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