EVALUATION QUESTION 3- What have you learned from your audience feedback ?

So in an earlier posting, I submitted a questionnaire asking significant questions, that would help me further in establishing which age certification my film should be, and not only that, the findings would also help me for future purposes as I would know from the audience's experience whether the film had been a success or not. Below are the graphs I have produced to make the findings easier to view. We asked a total of 21 people varying it out so that it made the results a fair test of opinion. Please click on the questionnaire and graphs below for an enlarged view.

First set of questions

Second/Last set of questions

 As you can see above, this was the questionnaire that I handed out to the participants. I believe that overall the questions asked were efficient and allowed me to gain the necessary information needed from participants. I have asked questions that will be able to link my short film to its target audience, and also allows me to gather opinions from that audience. The graphs below will explain how these findings turned out.

We asked a total of 21 people, the age group being presented above.

We believed our short film was a 15 rating due to there being some  scenes of violence and bad language. The chart above shows that the audience also believed this, which helped establish our target audience. 

We asked this question to see how interested our target audience would be within the film industry. We can see that the majority of the audience felt that it was important to visit the cinema once a month, and once every few weeks. This shows that they have a keen interest with films and their response to our questions really will benefit us.

Our film throughout consists of character speech and dialogue. we felt that it the film would be strong  and be beneficial to the plotline as the audience could get familiar with the characters persona. In the findings we can see that majority of the audience agreed with our views that a third person narration wouldn't fit this particular short film.

Again with this finding, we can see that majority of the audience believe in buying or renting a film every few weeks, although there still seems to be a small percentage that would purchase a film once a week. This helped us in the sense that we now know how dedicated our audience is regarding their interest in films.

I wanted to know whether or not our acting was good enough to a standard to which we could be proud off. Also the proficiency of the acting would need to be to a good standard as bad acting could distract the audience from the storytelling and other elements that we used.

With this question I wanted to know whether or not our camera angles helped when creating suspense and tension. Within all thrillers it is important for the audience to feel the tension building towards a particular scene, and as stated in earlier blog postings, I had incorporated influential camera angles within scenes to create the sense and atmosphere of a horror genre.

The findings above were for the benefit of knowing that we achieved our overall aim, in creating a short production that would be entertaining to our target audience. As you can see the majority of our participants (17) stated that they did find the film entertaining. From these findings we can remain positive that if we were to create a short production again, we would learn from this experience in trying to make our short production more interesting/entertaining.

Again linking with the question and findings above, I wanted to see whether or not our short production would meet the standards of a recommendation within the film industry recommendations from the audience  and the use of advertising and word of mouth can really bring attention to films, thus them becoming more popular and achieving an overall greater success. So from the findings above you can see that linking with whether or not the audience found our film entertaining, they found in interesting enough to recommend it to their friends.

This was one of the most important questions on our questionnaire, this being due to the fact that within the film industry, a film will have a specific target audience that will want to watch that particular film. For example if a film was a comedy, an audience wanting to watch a serious drama would be disappointed if they were mislead with the film's genre. I had labelled our short production a 'psychological thriller' as it uses both psychological and thriller elements in terms of story telling and tension. From the findings it appeared as though the participants agreed with my views.

The last question on my questionnaire was to determine the star rating that the audience felt our film would be. The majority of the participants believed my film represented that of a four star, which in my opinion I believe are positive results. In my opinion I believe our film was a four star or a high three star. We were fortunate enough to gain two five star ratings, however they were the minority and didn't reflect the overall opinion of our participants.

I uploaded our finished short film to YouTube in order to gain feedback from other users viewing our film. Users will be able to leave us feedback in the form of a comment, they will also be able to contact me directly on my YouTube Channel.

In conclusion I believe the overall audience feedback was positive, it has helped me determine which audience my film would be aimed at, and their feedback has shaped the way in which it can be improved. If done differently I would have changed some aspects of the film, such as changes to the plot and character development, however overall I believe the short production works well and has achieved the aims that I had originally set out to achieve. I believe that this unit of work has expanded both my knowledge and my skills within the media industry The audience feedback has furthered my knowledge into what a target audience would expect from a short film. The feedback has allowed me to use this knowledge for any further productions in the future .